Even though we spend many hours on these films, we spent 100x the time and braincells on creating the strategy. And we also won an Emmy for a documentary based on the strategy we created. Our goal: to help all commuters, but especially people of color to see that if they don’t do something, it’s likely no one will. Our heroes are in color to show that it all hinges on their actions. We dug deep into the biases and heuristics that all people harbor, unknowingly, about standing out and taking charge. The RFP response I wrote to win this account is one of my finest hours; I am very proud of this work.

A documentary that we helped produce saved lives and won the team an Emmy for local documentary programming. More here: https://cptv.org/see-something/

Credits: I was CD on this account, with Trevor Dobrowsky, ACD Art and Kolbe Fitzgerald Copy.