Strategy: Why Create A Message Matrix?

This is the work that only the clients see. It requires weeks of work and research. It goes through multiple iterations. But it’s super valuable and critical to client success. And, not surprisingly, clients pay a lot of money for me to amass this intelligence.

The other great thing about these projects is that they make the creative work that follows so much more potent.

I can only show you a few of these examples because some have NDAs associated with them and some are the precursor to campaigns that are running or are about to run.

But I can say that I have done this level of work for global insurance companies, large manufacturers, regional accounting firms, household-name financial firms, consumer electronics firms, associations, software companies, major non-profits, smaller non-profits, and educational organizations.

Here are a few that I may show:

CT Fastrak bus rapid transit system launch
Otis Elevator new product launch in Europe
My Place CT CT department of social services
Connecticut Landmarks static matrix, which is just part of a larger messaging engagement