Connecticut Forum, ESPN/Undefeated

SAND was engaged to promote a collaboration between The Connecticut Forum and ESPN’s social justice arm, The Undefeated. They had created a pilot called Fresh Take that utilized new interviews that helped to inform archive clips from The Connecticut Forum’s decades of live events. SAND’s task was to analyse the 30-minute pilot and create dynamic kinetic type treatments by pulling together clips and creative executions to use as promotional material on social media.